The worst part of driving a BMW is having to park it.
So what if we could extend the driving time towards your destination?
What if you told us how long you want to hug the roads, and we suggest where to go?
When BMW Colombia told us they wanted to do something special for their 30th,
we thought of creating an app for their drivers that would map a route based on their desired driving time.
This we believed would also generate a database of lesser-known spots to foster local tourism and adventure.