BMW

BMW APP

for SCPF

 

The worst part of driving a BMW is having to park it.
So what if we could extend the driving time towards your destination?
What if you told us how long you want to hug the roads, and we suggest where to go?
When BMW Colombia told us they wanted to do something special for their 30th,
we thought of creating an app for their drivers that would map a route based on their desired driving time.
This we believed would also generate a database of lesser-known spots to foster local tourism and adventure.

 
“Endless driving will never be pointless.  Guatavita Lake, 94 minutes away from Bogota”

“Endless driving will never be pointless.  Guatavita Lake, 94 minutes away from Bogota”

“For how long do you want to drive?”

“For how long do you want to drive?”

Using the phone’s technology, the application will offer interesting destinations that match your desired driving time.

Using the phone’s technology, the application will offer interesting destinations that match your desired driving time.