Camel for Creative on Demand
With Camel’s limited ability to advertise in mass media, they relied heavily on Direct Marketing and website related promotions for their communication needs. We met this challenge head on and not only created an engaging website, but also various High Impact Direct Mail pieces to go along with it.
Send out a piece with a program overview! We created a photo catalog to describe the different available activities.
Feature the “Create your Poster” activity! We sent our own designed poster, invited the consumer to create their own and effectively integrated the brand's detachable coupons.
Showcase their concert sweepstakes! We created VIP concert tickets look-a-likes.