BMW App for SCPF

The worst part of driving a BMW is having to park it.
So for BMW Colombia’s 30th anniversary, we invited customers to do just that.
Drive, for however long they want to.
By telling the app how long they want to be on the road for, they will discover different destinations to drive to.
In a time when the country was experiencing its first tourism boom in 40 years, this application put customers behind the wheel and generated a database of lesser-known spots to promote local tourism and adventure.