FOR FOXLAB, FNG LATAM
We asked the talented Macarena Miguel, currently starring the FX's Run Coyote Run and a Mexico City resident, if she was willing to discover a new Mexico City based on recommendations from her Instagram followers. She was thrilled, and we jumped on a plane.
Launched with an invitation
Followed up with a couple of posts
After sorting and selecting the locations, she responded with Instastory posts
We gave them a nice TV spot to air on our channels
And were happy to hear she gave us an extra post.