P&G Water

TVC :30

Procter & Gamble : The Power of Water



Procter & Gamble and Fox Lab created a documentary about the effect clean water had on 3 different communities around the world. It aired on National Geographic, globally on World Water Day.  This global effort was the first of its kind and has been received with great success including gold in the industry’s coveted Promax, and a shortlist in Cannes for branded content.  Below, the :30 second video used to promote the documentary, and a 60 summary video that was distributed on digital and social media platforms.  The documentary was further amplified with character profiles, a 360 VR video and a 90 second promo reel.


SNACKABLE :60 for Digital and TV